Several of our public education and outreach campaigns received awards earlier this month from the American Advertising Federation. Our tobacco prevention program earned several awards for public service announcements promoting the Arizona Smoker’s Helpline, commonly referred to as the ASHLine, which provides coaching and nicotine replacement therapy to anyone who wants to quit using tobacco. The tobacco prevention program also earned awards for a public education campaign that teaches Arizona youth about the dangers of using tobacco. The Arizona Nutrition Network in the Bureau of Nutrition and Physical Activity earned awards for the Brighten the Family Table campaign that promotes healthy eating. Other programs that earned awards was the public service campaign to increase HIV testing, and a campaign to teach kids about the dangers of underage drinking.
Some of the awards include a Best of Show award for the The DeNoble Files, which is an online video series that teaches youth about the dangers of tobacco. Our underage drinking prevention campaign called It Matters won an award for the TV Public Service Announcement. A campaign to raise awareness about the dangers of secondhand smoke also won an award for the TV Public Service Announcement.