Smoking cessation PSAs win Rocky Mountain Emmy Awards

Following up on a recent blog, I’m pleased to share that two public service announcements developed for our Arizona Smokers Helpline (ASHLine) won Rocky Mountain Emmy Awards over the weekend.

“The Run,” produced by True Story Films, won in the Single Spot Commercial category. “Milestones,” produced by Matter Films and OH Partners, won for Health/Medical Content.

Both PSAs, inspired by focus group feedback from current and former smokers, promote the positives of ending nicotine dependence. They direct viewers to contact ASHLine to be connected with a quit coach for cessation counseling and to receive nicotine replacement therapy to support their quit journeys.

All of the PSA materials are available for download for free by county health departments and Arizona Health Care Cost Containment System (AHCCCS) medical plans to help connect people with the Arizona Smokers Helpline.

The biggest win for our ASHLine is when someone decides to live free from nicotine dependence. But these Rocky Mountain Emmy wins are much-deserved recognition for our partners, the ASHLine team, and ADHS Communications.

By Sheila Sjolander|2022-10-03T14:16:04-07:00October 3rd, 2022|Prevention|Comments Off

About the Author: Sheila Sjolander

Sheila Sjolander is the Deputy Director of Public Health Services at the Arizona Department of Health Services. Sheila oversees the divisions of Prevention, Preparedness and Licensing, a team of more than 700 people working toward the vision of health and wellness for all Arizonans. Prior to her appointment as deputy director, she served as Assistant Director for Prevention Services for more than a decade. In her 22 years at ADHS, Sheila has been a dedicated leader in health improvement, strategic planning, and the state’s work to reduce opioid overdoses. She earned a Master of Social Work degree from Temple University, and received the Outstanding Achievement in Rural Women’s Health from the Arizona Rural Women’s Health Association in 2016, and the CHW Champion Award from the Arizona Community Health Worker Association in 2017.