Our focus groups with young tobacco users across Arizona has found that teen and young adult smokers are different from adult smokers. Young smokers may not smoke daily and don’t see themselves as smokers. They also aren’t receptive to the idea of needing help to quit. Many teen and young adult smokers believe that they can quit at any time without help and have little or no knowledge about quitting.
Using this info (and other key info from the focus groups) we’ve crafted and launched our new comprehensive program aimed at helping adolescents and young adult smokers kick the habit. It’s called “THE CIGNAL“ and we launched it last week. The program includes ASHLine quit coaches that have been specifically trained to help teens recognize their addiction to tobacco and provide assistance in quitting. Of course, since this is aimed at teens and young adults, we’re mainly using social media formats for this intervention strategy.