Our Tobacco and Chronic Disease program will win 4 of the coveted International Association of Business Communicators Phoenix Copper Quill Awards this week. The awards are given annually to outstanding marketing and communications efforts, as judged by communications professionals around the US and Internationally. This year we’ll be getting awards for:
- Our Venomocity website and social media promotions for youth tobacco use prevention;
- Our You Can Quit, We Can Help! commercials promoting the cessation services of the Arizona Smokers’ Helpline;
- Wayne Tormala as the spokesperson for National Men’s Health Week; and the
- Empower Pack Skit which was performed last fall in Title I schools teaching children about physical activity, nutrition, and avoiding tobacco use.
As a core value in these award-winning efforts, we committed to “unbranding” our efforts on the basis that successful social marketing is best attained when there is no branding (no logos, no mention of ADHS, etc.), which enhances receptivity and behavioral response.