A recent ADHS news release featured our joint effort to reduce tobacco use among members of the Arizona Health Care Cost Containment System (AHCCCS) through ASHLine.org, the Arizona Smokers’ HelpLine.
It features three campaigns stemming from focus group research with AHCCCS members. Their message was clear: Positive, supportive messages are the most effective way to encourage people to quit. The ASHLine.org website has been updated to reflect this emphasis as well.
You can review all of the campaign advertisements on the ADHS YouTube page, and I’ll introduce the themes here with embedded examples:
“Anything for Your Kids” features a series of lighthearted looks at the things parents will do for their children – and adds quitting tobacco to the list. Here is an advertisement setting up all of these spots:
Through compelling visual storytelling, “Milestones” follows a young man’s journey from his last cigarette through the positives in his life and health in the years following:
“The Run” uses a woman’s journey with a physical trainer to illustrate that quitting smoking is a long run rather than a sprint and transitions to the free quit coaching available through the Arizona Smokers’ Helpline. Here’s the longest of these spots:
We’re proud to bring these campaigns not just to AHCCCS members but to all Arizonans looking to improve their health by quitting tobacco use. We’re also proud of the collaborative process that led to this new positive focus for ASHLine.org and its messages.
Whether you’re making your first attempt to quit or your fifth, the Arizona Smokers’ Helpline is here to help and will be with you every step of the way. To start your quit journey, please connect with ASHLine.org or call our helpline at 1-800-55-66-222.
