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New campaigns and ASHLine.org update focus on positives of ending tobacco use

By | May 3rd, 2022|Prevention|

A recent ADHS news release featured our joint effort to reduce tobacco use among members of the Arizona Health Care Cost Containment System (AHCCCS) through ASHLine.org, the Arizona Smokers’ HelpLine.  It features three campaigns stemming from focus group research with AHCCCS members. Their message was clear: Positive, supportive messages are the most effective way to [...]

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ASHLine Ringing off the Hook

By | June 21st, 2010|Prevention|

Our new advertising campaign that encourages people to call our Arizona Smokers’ Helpline is going great.  The ads  continue to bring in unprecedented call volumes to the ASHLine.  Since the commercials began airing less than a month ago, we’ve gotten more than 8,100 calls- which is more than the ASHLine receives typically in a five-month [...]