Posts Tagged ‘Project Quit’

Arizonans Continue to Kick the Habit

December 6th, 2013

We continue to make strides to get Arizonans to Kick the Habit.  We got the good news this week that Arizona’s adult smoking rate dropped 2 more percentage points in the last year…  going from 19% 2011 to 17% today.  The data come from this year’s CDC Behavioral Risk Factor Surveillance System…  and it translates into 72,000 fewer AZ smokers and $432M less in total lifetime health-care costs. 

Even more dramatic is the youth rate, which fell from 17% to 14%. We’ve had a 30% drop in our AZ youth smoking rate over the last 4 years meaning that there are 110,000 fewer kids smokers today than four years ago.  A 2009 U of A report on the value of prevention found that preventing one kid from starting to smoke saves the state on average $6,000 over that smoker’s lifetime.  

It’s no coincidence that the historic drop began in 2009.  After years of stagnant youth prevention rates our Tobacco & Chronic Disease prevention team rebooted their tobacco control efforts in 2008. On the adult side, we developed a new strategic plan to improve the effectiveness of our smoking cessation resources via the Arizona Smokers’ Helpline.  A simple cost-effective campaign was created in 2010 that utilized ADHS staff as extras in their “Call Center” campaign, and it  has been very successful. The ASHLine also launched Project Quit…  which is our initiative designed to showcase the quit process. 

On the kids side, we launched our anti-tobacco youth coalition effort, Students Taking a New Direction. Better known as STAND, it empowers teens to make positive changes in their community. With assistance from Tucson based Pima Prevention Partnership, STAND has grown into over twenty collations spread throughout Arizona working on initiatives such as ordinances for smoke-free parks, smoke-free multi-unit housing and expanding smoke-free zones.

CDC’s Smoking Cessation Campaign

September 24th, 2013

The CDC just released a report for their national smoking cessation campaign launched in March 2012 called “Tips from former smokers.” Nationally, the ‘Tips’ campaign led to an estimated 1.6 million smokers attempting to quit with 100,000 likely quitting for good.  The campaign directed callers to 1-800-QUIT-NOW. If you call from an Arizona zip code you are routed to the Arizona Smokers’ Helpline (ASHLine). 

Locally the ‘Tips’ campaign increased calls to the ASHLine by 15%.  The additional attention the national campaign brings to quitting highlights the successfulness of the ASHLine. The CDC estimates that the ‘Tips’ campaign spent approximately $200 on each quitter and had a quit rate of approximately six percent. Compare that to the ASHLine where approximately $100 per quitter is spent resulting in a more than 30% quit rate. It’s estimated that every person who quits saves the public about $136,000 over the rest of his lifetime – that’s counting healthcare costs and lost productivity caused by illness and disease. 

We continue to help people in Arizona quit using tobacco by using innovative campaigns like Project Quit, and launching new resources like The CIGnal, which is a quitline designed for teen and young adult tobacco users.

Project Quit Kickoff

August 30th, 2013

Tobacco is one of the most difficult addictions to break. A successful tobacco quitter can make on average 10 attempts before they’re able to finally kick the habit. This week we launched Project Quit, a new initiative developed in partnership with the Arizona Smokers Helpline a.k.a. ASHLine to showcase the tobacco quit process. 

Project Quit follows 4 tobacco users for 30 days and records their journeys to quit using tobacco.  The stories are compelling and emotional as they showcase the struggles and successes of quitting tobacco. Project Quit participants allowed a professional camera crew into their homes to film segments at the beginning, middle and end of the 30 days. They also recorded daily confessionals via web cams about the quitting process that included calls with ASHLine quit coaches. Also highlighted in the project are interviews with an addiction specialist who guides viewers through the quitting process.        

You can see each of their stories unfold on the Project Quit website and on our Facebook page. Click on each of the links to learn more about the project and to find resources that can help you or someone you know to quit using tobacco. We’re excited to launch Project Quit and applaud the participants for wanting to quit- and for sharing their experiences with AZ.  One of the successful participants is an ADHS employee- you’ll need to watch to find out who.