Posts Tagged ‘free nicotine gum’

ASHLine Ringing off the Hook

June 21st, 2010

Our new advertising campaign that encourages people to call our Arizona Smokers’ Helpline is going great.  The ads  continue to bring in unprecedented call volumes to the ASHLine.  Since the commercials began airing less than a month ago, we’ve gotten more than 8,100 calls- which is more than the ASHLine receives typically in a five-month period.  Overall, calls are up more than 900% from the same time period last year.  Quit coaches report that callers are engaging in the quit process and most are saying it’s the bad economy/cost of the habit that is getting them to take action to call now. If you, or someone you know is ready to quit they should call the ASHLine at 1-800-55-66-222 or visit www.ASHLine.org.

Today is also the first anniversary of the Tobacco Control Act.  The Act gives the FDA stronger powers to keep tobacco out of the hands of children.  FDA is trying to prevent kids from being the next generation of Americans to die early from tobacco use.  It also is working to reduce death and disease associated with tobacco use for all ages.  Find out more at the FDA.

New Tobacco Quitline Ad’s

May 20th, 2010

We began running our new smoking cessation TV ad’s this month in targeted markets.   They use a “call to action” format and encourage smokers to call a phone number (the ASHline http://www.ashline.org/ 1-800-55-66-222) to get help- including free nicotine patches, gum and lozenges.  When the first ad started running, the quitline was swamped with calls.  By the way- this tobacco prevention program (including the ad placements) are paid with a voter-protected tobacco tax that’s earmarked specifically for tobacco prevention activities.