Following up on a recent blog, I'm pleased to share that two public service announcements developed for our Arizona Smokers Helpline (ASHLine) won Rocky Mountain Emmy Awards over the weekend. “The Run,” produced by True Story Films, won in the Single Spot Commercial category. “Milestones,” produced by Matter Films and OH Partners, won for Health/Medical [...]
A recent ADHS news release featured our joint effort to reduce tobacco use among members of the Arizona Health Care Cost Containment System (AHCCCS) through ASHLine.org, the Arizona Smokers’ HelpLine. It features three campaigns stemming from focus group research with AHCCCS members. Their message was clear: Positive, supportive messages are the most effective way to [...]
Our new advertising campaign that encourages people to call our Arizona Smokers’ Helpline is going great. The ads continue to bring in unprecedented call volumes to the ASHLine. Since the commercials began airing less than a month ago, we’ve gotten more than 8,100 calls- which is more than the ASHLine receives typically in a five-month [...]
