preventing chronic disease

What Zero Grams (0g) of Trans Fat Really Means

By |2017-02-10T09:49:29-07:00September 25th, 2014|Prevention|

Eating foods with trans-fat (or trans fatty acids) raises low-density lipoprotein (“bad” cholesterol), lowers your high-density lipoprotein (“good” cholesterol), and is linked to heart disease.  Trans fat provides no health benefit and there’s no safe level of eating trans-fat.  The FDA, American Heart Association, and the Institute of Medicine all agree that trans fatty acids [...]

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Tobacco Use & the Target Market

By |2017-02-10T09:50:51-07:00November 15th, 2012|Prevention|

One of the things you learn in business school is the importance of using the concept of a “target market” as a core of your business marketing plan.  That’s what we do when it comes to tobacco cessation.  We examine our tobacco surveillance data and look at demographic patterns for target populations and look for the [...]

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