March 1 was the kickoff of the new Arizona Farmers’ Market Nutrition season for women and children who participate in the AZ Women, Infants and Children program. WIC participants are beginning to receive their Farmers’ Market checks to spend for fresh, locally grown, fruits and vegetables at farmers’ markets.
WIC moms and their kids receive $30 worth of Arizona Farmers’ Market Nutrition Program checks to spend at an approved farmers’ market. Coconino, Maricopa, Pima, and Yavapai counties participate in the Program. This is an important part of our obesity prevention efforts and will help 10,000 WIC participants eat more fruits and vegetables this year. Check out what it is like to go to a market in the great videos on the WIC Farmers Market website. Be sure to check out the list of WIC Farmers’ Markets in AZ.