The CDC is kicking off a new national smoking cessation campaign today called “Tips from Former Smokers”. The new tobacco education campaign will begin airing today and will run nationally for 12 weeks. Ads include television, radio, billboard, magazine, newspaper, theater, and online placements. In addition, Facebook, Twitter, YouTube, and other channels will help spread the campaign’s message more broadly, particularly among younger audiences.
The “Tips from Former Smokers” campaign features real people suffering as a result of smoking and exposure to secondhand smoke. Most of them were diagnosed with smoking-related illnesses when they were relatively young—many in their 30s and 40s, and one at only 18. Their stories send a powerful message: Quit smoking now. Or better yet—don’t start. To view the ads, please visit the campaign’s website and look under “Real Stories.”
A couple of months ago we expanded our arsenal of resources to help smokers quit tobacco with the addition of the Call it Quits app which is also on our Facebook page. The Call It Quits app on Facebook is another free tool brought to you by the ASHLine to help smokers win their battle against tobacco. The Arizona Smokers’ Helpline, has been helping Arizonans quit for more than 15 years-and has a 40% quit rate at six months.